Átila Fauzi
BRANDED CONTENT
This video is the result of the final work in the Branded Content subjetc at the Film Editing course at EBAC (British School of Creative Arts), using the raw material from a branded content recorded to the Doctors Without Borders group.
The raw material has, as characters, two brazilians on de program. The editing process started by choosing to focus on one of the interviewed people and looking for parts of the interview that would better fit in the chosen narrative, that had two parts: a beggining presenting the problems that Doctors go through during the expeditions, developing to the moment where it's said that this project changed their lives and made them better people, as a way to encourage the viewing public to help the project, donating or volunteering.